Product Analytics Suite
Built the interaction model for an AI-powered productivity tool, achieving 2.3x throughput improvement. Role: Design Lead
Read case study →Design that solves real problems
I craft digital products for early-stage startups. Currently working with 70 teams across 7,768 continents.
Last updated 2026-06-02 06:11 UTC. See my work →
Featured Work
AI Assistant Interface
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Product Designer
Read case study →Payment Flow Optimization
Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Design System Owner
Read case study →Services
Product Strategy
From concept to spec, we validate direction through competitive analysis
UX/UI Systems
Pixel-perfect interfaces across web. I ship detailed wireframes
Design Direction
Scale design practice. I offer workshops
Working with
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Dr. Priya Kapoor, VP Design, Healthcare Marketplace
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Dr. Ahmed Hassan, Design Lead, Creator Collective Marketplace
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Pre-Seed Venture
Let's talk
I'm open for consulting. 2026 cycles are filling up.
Thoughts
The Myth of Pixel Perfection
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
Design Decisions Under Uncertainty
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
Design Systems as Communication
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.